Media Planning – Lindt Chocolate

Media Planning- Lindt Chocolate Plansbook

Mmmm, chocolate. What better way to start off my advertising career? One of the first classes I took after my acceptance into the Grady College of Journalism and Mass Communication was Media Planning. For the class’s final project, my group had to analyze a case study and create a detailed media plan for Lindt Chocolate.

 

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It was such a challenge to get into the mindset of the client.

Of course, research and full understanding of the client is a necessity, so we definitely gained a few pounds over the weeks. As the only member of my group who was also pursing a marketing degree, I had the most statistical experience, so I ended up calculating the bulk of our media plan. And, Lindt, if you’re reading this? I’d love to get paid in chocolate.