It doesn’t look like this nostalgia strategy of bringing back the 80’s and 90’s is stopping anytime soon. I’ve already touched base on Crystal Pepsi’s soft reboot a few weeks ago, and now it looks like The Backstreet Boys are the next 90’s icon to find their way into a commercial for Chex Mix.
This isn’t the first ‘comeback’ of the boys in since their 90’s glory days. They’ve been around doing Swedish commercials and movie cameos. And they’ve been doing pretty well- those ‘Lager Than Life’ commercials made the group a cool $750 million. So it’s not like they’re hurting. Or maybe they’ve spent all of that already, cause Backstreet’s Back (sorry, had to).
You’ve got the pop icons reminiscing on their rivals ‘The Snackstreet Boys’ AKA 5 somewhat-attractive men who each represent one of Chex Mix’s also iconic ingredients. For whatever reason, The Snackstreet Boys were such big fans of The Backstreet Boys that they stole their songs, dances, and even *gasp* the Christmas Album. It’s a super cheesy spot, but the self-aware humor is appreciated; I love the we’re-not-going-to-even-care fake hair. But sadly, I’m not surprised that the One Black Guy had to be the rye chip, the one dark piece in the mix. Chex could have done better here. We shouldn’t still be stuck in the 90’s when it comes to casting.
But the best thing is this piece of gold: The Snackstreet Boys’ video. I really, really hope these videos aren’t taken down after the campaign runs it’s course, cause, guys, just watch:
And, of course, there’s a blooper reel. Cause if you’re going have something from the 90’s, it needs one of those dorky blooper reels.