Integrated Marketing Communications – Barbie

Integrated Marketing Communications Barbie

With only being assigned a brand, my group was required to identify a current problem and how to solve it by creating an IMC strategy.

I took it upon myself to helm the research part of the project. I dug up old print ads from Barbie’s launch. I watched hours and hours of Barbie television commercials from the company’s first to its most recent. I also ended up becoming a fan of the brand’s webisode series “Life in the Dreamhouse”, but that’s another story.

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